Clear, colorful, high-converting websites

Magical things happen when your web designer and your copywriter collaborate closely. (Like, within the same brain.)

You’re already brilliant at what you do.

I’m here to make sure that brilliance translates to your website so everyone else can see it too. I partner with creators and small business owners to build powerful websites with compelling messaging—that also happen to look hella cute. My one-stop, holistic approach combines strategy, copywriting, and design for maximal impact and seriously transformative results.

My Services

Custom Website + Copywriting

TIMELINE: 4-6 WEEKS | INVESTMENT: $4000+

With your vision as my north star, I’ll design a unique Squarespace website with code customizations that’s user-friendly, aesthetically on-point, and easy for you to manage yourself. If you’re ready to set yourself apart as an industry leader (and have a website that that markets and sells your offers while you sleep), this is for you.

    • Guided discovery process + 60 min strategy meeting

    • Basic visual branding (color palette, font suite, wordmark logo)

    • Full-service website copywriting

    • Custom Squarespace website design, optimized for all devices

    • 5-7 Pages (i.e. Home, About, Contact, Services, Blog, etc.)

    • Email marketing + scheduling integrations

    • On-site SEO best practices to boost visibility

    • Clear, organized process + easy-to-use client portal

    • Guided feedback + revision process

    • Personalized training videos + support resources

    • 30 Days of post-handover email support


    Optional Add-ons:

    • Stock image curation

    • Link-in-bio site

    • Email marketing jumpstart

    You're responsible for:

    • Website photography

    • Brand questionnaire

    • Active collaboration + timely feedback

    • Annual Squarespace subscription

    • Domain + email hosting

    • The cost of any custom fonts, image licensing, or third-party plugins

Semi-Custom Site + Copy Guide

TIMELINE: 2-3 WEEKS | INVESTMENT: $1800+

So, you’re over the labor-intensive (read: pull-your-hair-out) DIY approach, but you’re also not at a stage where it makes sense to invest in a fully custom site. That’s where this semi-custom approach shines. I’ll help you select a Squarespace template that meets your needs, customize it for your brand, and guide you through the copywriting process.

    • Guided discovery process + 60 min strategy meeting

    • Customized Squarespace template based on business needs + style

    • Basic visual branding (color palette, font suite, wordmark logo)

    • Personalized copywriting guide and final polish by yours truly

    • Setup of 5 pages (choose from: home, about, contact, services, blog or shop collection page, individual blog post or product page)

    • Basic on-page SEO to set you up to rank on Google

    • Clear, organized process + easy-to-use client portal

    • Guided feedback + revision process

    • Personalized training videos + support resources

    • 14 Days of post-handover email support

    Optional Add-ons:

    • Stock image curation

    • Link-in-bio site

    • Email marketing jumpstart

    You’re responsible for:

    • Website photography

    • Brand questionnaire

    • Active collaboration + timely feedback

    • Squarespace annual subscription

    • Domain + email hosting

    • The cost of any custom fonts, image licensing, or third-party plugins 

Strategy Session

60 MIN | INVESTMENT: $200

You’re pretty sure your business could use a new website—but before you jump all in, you want to get crystal clear on exactly what you need and why. In this 60 min, 1:1 intensive, we’ll explore your vision, goals, and practical website needs. I’ll wrap it all up in an easy-to-digest, strategic roadmap so you can proceed with confidence. 

    • Guided strategy questionnaire for you to complete before our session, so I can get to know your business and bring my A-game to our meeting.

    • 60 min 1:1 strategy call where we’ll explore your brand positioning, ideal audience, customer journey, marketing ecosystem, and website needs.

    • Comprehensive, easy-to-digest strategic roadmap outlining my suggestions for your best path forward (delivered as a PDF within two business days).

    • A great, low-stakes way for us to get to know each other, determine if we’re the right fit, and lay the foundation for a successful web design project.

    ⁕ NOTE: There’s no pressure to book a web design project with me after your strategy session. You can take your strategic roadmap and do whatever you’d like! If you would like to move forward, you can apply the cost of your strategy session to any web design package. (Win, win, win.)

Your creative collaborator

Hi there! I’m Ellen, founder of New Shapes Studio. I’m an artist, writer, and former marketing director turned website designer—and I’m obsessed with helping creative entrepreneurs thrive. Whether you’re an online business or a brick-and-mortar shop, having a killer website is the single most important piece of your marketing and sales puzzle. Let’s chat about how I can help!

MY APPROACH

Strategy, Copywriting, & Design

(in that order)

Strategy

Every project begins with a deep dive into your positioning and strategic goals. Whether you’re hoping to increase sales, attract better-fit clients, grow your email list, or free up hours in the day, your metrics of success will be our compass.

Copywriting

I firmly believe that the words on your website are every bit as important as the visual elements, like fonts and colors. I’ll help you craft brand messaging and copywriting that connects, converts, and sounds just like you—only better.

Design

With your strategy and messaging dialed, I’ll design a custom, easy-to-manage Squarespace website rooted in your creative vision. My signature aesthetic is minimal and user-friendly, with thoughtful color palettes and subtle playfulness.

Recent Work

  • "[Ellen] gathered our mess of information, photos, and documents and organized it all into an aesthetically pleasing and easy-to-navigate design. She created a website on par with some of the most well-known art museums out there. We were blown away."

    —Kirsten Miller, Thurston County Museum of Fine Arts

Item 1 of 3

I love to work with:

⁕ Artists, designers, crafters, and creative service providers who make beautiful things with their minds and hands

⁕ Purpose-driven brands and organizations who care deeply about what they do, who they serve, and the impact they make

⁕ Beloved brick-and-mortars—like local cafes and cute gift shops—in need of a digital home as amazing as their IRL one

FAQs

  • A semi-custom website with a copywriting guide starts at $1800. A custom website with full-service copywriting starts around $4K. Ready for a custom quote? Reach out!

  • Intake:

    After you complete this inquiry form, I'll reach out to set up a free intro call. From there, I'll create a custom proposal with my recommendations and a detailed scope of work. If you'd like to move forward, you'll pay a deposit and sign a contract. That locks in the design dates on my calendar and makes things official!

    Discovery + Prep:

    We'll begin with a deep dive into your business and website goals through a 1:1 strategy call, brand questionnaire, and my own industry research. You'll also gather all of your website content, like photos and copywriting (if DIY-ing), so we can hit the ground running when it's time to begin design.

    Website Copy, Design + Build:

    Then you can sit back and relax while I work my magic! I'll begin by designing your homepage, which will set the look and feel for the rest of your site. With your approval, I'll move on to the remaining pages, crafting a beautiful, results-driven website that captures the essence of your brand.

    Review + Revision:

    After the grand reveal, you'll review the full website and provide feedback via a detailed revisions form. Then I'll implement your edits, making sure that every detail is just right. I'll also test the site on different devices to catch and correct any bugs.

    Training + Launch:

    Finally, we'll do a live walkthrough of the finished site together, where I'll orient you to the backend of Squarespace and teach you how to make updates to your site. You'll receive training videos to watch again and again. Then we'll connect your domain and launch your shiny new website! I'll be available for technical support, should any issues arise.

  • I was that overachiever kid at school who showed up with my extra credit done and my glitter pens in rainbow-order. That's the vibe I still bring to all of my projects. I'm methodical and organized. A good listener and a clear communicator. All of our work together will be housed in one centralized, easy-to-use portal. I want you to feel taken care of (and obsessed with your new website!) at every step.

  • I build websites on Squarespace and find that it’s a great choice for so many small business owners. Squarespace has robust, business-friendly features like e-commerce, marketing tools, course-hosting, and more. It’s a common, user-friendly platform that's been around for a long time and isn't going anywhere anytime soon. Plus, the new "Fluid Engine" interface, combined with my custom coding skills, makes it possible for me to design Squarespace websites that break outside the template.

  • I'm based in Olympia, Washington and work with clients from all over.

  • Submit this form and I'll get back to you within 2 business days to schedule a quick, no-pressure call. I look forward to chatting!

Ready to ditch that cookie cutter website?