Kindred Crossing Death Care
Custom Website Design
Rachel Morgan is a Portland-based death doula who needed a digital home that matched her caliber of work. Most people don't understand what a death doula does or when to hire one, so the site needed to educate and guide with warmth. The design balances professionalism with emotional connection through photography juxtaposing human moments with natural landscapes. Clear pathways serve visitors at different stages: curious newcomers can explore workshops while those facing transitions can book consultations.
The Homepage
After Rachel's core offer, a Mary Oliver poem creates a threshold moment before her personal introduction. Strategic testimonials build trust while clear calls to action guide visitors toward their next steps.
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About Page
The About page speaks directly to visitors, acknowledging the challenges of end-of-life transitions. Rachel shares how her personal experiences with death shaped her path. Her logo's symbolism connects her visual identity to her mission, and an inclusivity statement ensures all visitors feel welcome.
Services Page
The Services page quickly communicates the full scope of Rachel's offerings with a clear, structured layout and prominent calls to action. It also highlights in-person workshops as an alternative to one-on-one services.
Info Pages
The site features an FAQ page and resource library, organized by category. Anchor links provide an overview of available content so visitors can jump to specific sections.
Workshop Pages
An overview of upcoming group workshops leads to individual workshop pages, which feature a short description, at-a-glance essential info, FAQs in expandable accordions, and a streamlined registration process.
Contact Page
The Contact page provides a clear pathway for potential clients to reach out. Its streamlined form includes a dropdown menu for visitors to specify their interest, helping Rachel organize her communications.
Mobile Optimization
On mobile, Kindred Crossing’s website maintains its thoughtful design and easy navigation. The responsive layout keeps text readable and images impactful on smaller screens, with touch-friendly menus making content accessible on the go.
