Kindred Crossing Death Care
Custom Website Design
I collaborated with Rachel Morgan, a Portland-based death doula, to create an updated digital home for her business. The site needed to communicate sensitive end-of-life services with warmth and clarity while guiding potential clients through unfamiliar territory. The design balances professionalism with emotional connection, using photography to juxtapose human moments with vast natural beauty. Key features include clear service descriptions, helpful resources, workshops, and pathways for people at different stages of their journey.
The Homepage
After a concise overview of Rachel's core offer, a short poem by Mary Oliver—with plenty of negative space—serves as a threshold moment that leads into Rachel’s personal introduction. Strategic testimonials build trust, while clear calls to action guide visitors toward next steps in their end-of-life planning journey.
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About Page
The About page speaks directly to visitors, acknowledging the challenges of end-of-life transitions. Rachel shares how her personal experiences with death shaped her path. Her logo's symbolism connects her visual identity to her mission, and an inclusivity statement ensures all visitors feel welcome.
Services Page
The Services page quickly communicates the full scope of Rachel's offerings with a clear, structured layout and prominent calls to action. It also highlights in-person workshops as an alternative to one-on-one services.
Info Pages
The site features an FAQ page and resource library, organized by category. Anchor links provide an overview of available content so visitors can jump to specific sections.
Workshop Pages
An overview of upcoming group workshops leads to individual workshop pages, which feature a short description, at-a-glance essential info, FAQs in expandable accordions, and a streamlined registration process.
Contact Page
The Contact page provides a clear pathway for potential clients to reach out. Its streamlined form includes a dropdown menu for visitors to specify their interest, helping Rachel organize her communications.
Mobile Optimization
On mobile, Kindred Crossing’s website maintains its thoughtful design and easy navigation. The responsive layout keeps text readable and images impactful on smaller screens, with touch-friendly menus making content accessible on the go.
