The Static Grid Planner
Wish you could step back from Instagram without disappearing entirely? This free static grid content planner will help you design a strategic, evergreen Instagram presence that works like a mini website, so you can log off and get back to the work you love.
Why post a “static grid”?
STEP OFF THE HAMSTER WHEEL
Churning out Instagram content drains your time and creative energy. If you don't enjoy it—and your results are dwindling—a static grid lets you set it and forget it, while staying visible to potential clients.
CONNECT + CONVERT ON AUTOPILOT
Turn your Instagram profile into a business asset that works for you, 24/7. An effective static grid guides visitors deeper into your world with compelling messaging, visual cohesion, and clear calls to action.
RECLAIM YOUR BRAIN SPACE
Your attention is sacred. With a static grid, you design your feed once, then redirect that creative energy toward client work, meaningful projects, and marketing experiments that actually feel good.
OPT OUT OF THE ALGORITHM
Your business, no matter how small, is a space where you get to live out your values. Choosing to disengage from Instagram can be a quiet, radical act of prioritizing purpose and presence over Meta’s profit.
How it works
01.
REVIEW THE PROMPTS
Start with a guided Notion template that helps you strategically plan your IG bio, links, highlights, and feed. Explore suggested post themes and caption prompts to shape your grid with purpose.
02.
MAKE IT YOURS
The planner is designed to be a strategic framework, not a prescriptive formula. Take what you like and make it your own. Choose your posts, write your captions, and map out your visuals.
03.
POST (+ PEACE OUT)
Once you’ve got your grid dialed, pick a date, publish your posts, update your links, and do a little happy dance as you delete the app from your phone. Redirect your attention and see what grows.
Download the planner
Drop your email below and then check your inbox!
When you submit your email above, I’ll send you the Notion template and a few follow-up emails. After that, you’ll receive seasonal updates from New Shapes Studio, which you can unsubscribe from at any time.
Who made this thing?
Hey, I’m Ellen (she/her). I’m a website designer, copywriter, and founder of New Shapes Studio. I help creative entrepreneurs share their gifts with the world online through strategic design and meaningful messaging.
I believe in the power of a well-designed website to provide agency and stability in an ever-shifting social media landscape. With The Static Grid Planner, I've applied the same principles I use for websites—visual hierarchy, compelling copywriting, and conversion optimization—to help you create an Instagram presence that that works for your business without compromising your values.
When I’m not hunched over my laptop, you can find me painting shapes on walls and pretending to be a garbage truck with my toddler. I live in Olympia, Washington and work with clients from all over.
Let’s talk websites!
Book a free 45-minute Website Clarity Session to chat about all your website woes and wonderings. Whether you need honest feedback, sharper messaging, or help mapping your next move—I’m all ears (and ideas).